You'd think a horse will sell itself but you're wrong - you'll need a AIDA funnel, paid ads, sales and a horse success team. Welcome to marketing in 2021.

Understanding your target audience is absolutely essential for success. Your competitors' reviews are a treasure trove of information that you can use to improve your messaging.

Your business can use social media to develop solid customer relationships, as well as build brand awareness. But how do you make your business stand out from the crowd? Here are some itsy-bitsy tips.

Every good marketing campaign starts with a "buyer persona" - a detailed guide to your ideal customer's hopes, fears and challenges. With a good persona you can sell anything - even a Death Star.

A content calendar is a document or program that holds a schedule of blog posts, videos, social media posts, and other content you’ll create.

Content amplification is a set of strategies to get your content in front of more people through earned, owned and paid media. It is, essentially, a fancy word for "content promotion". But in an era where ads rule, it's more important than ever to think about what happens to your content once it's ready.

The average human's attention span is less than that of a goldfish - so how can content marketers beat the clock?

Today's content landscape is extremely competitive - so how can you optimize your content to reach your audience? The answer may be going after the less popular search terms.

These guys and gals know their content marketing. And today, you'll learn how to put their advice into practice.

Beware: here there be dragons! From vetting independent writers, to using platforms and content writing services, here's how to hire an amazing content writer in 2021!

There's nothing scarier than staring at a blank canvas and not knowing where to begin (except maybe spiders). Coming up with ideas to blog about is difficult, so we put together 8 actionable ideas to get you writing in no time!

Paid ads will continue to grow in 2021 - which is why it's more important than ever to do things that don't scale. Here are 10 marketing trends that will keep your brand more human in the new year.

It'll be 2021 before you know it, so check out these 8 piping hot content marketing trends for 2021!

There's no shortage of social media management tools, but finding the perfect match depends on what you need. Are you looking for a simple scheduling tool? Do you need something that links to your CRM? Or are you after deep analytics? Here are our picks of tools to check out for your 2021 social needs.

It's hard to scale an agency without incurring extra costs. After all, your team only has so many hours a day. Outsourcing is key to growing your business, but so is knowing how to do it. Read on to learn how!

Research suggests that the highest performing entrepreneurs automate & outsource. If you aren't outsourcing your content creation, you're going to fall behind.

This post gives you a quick overview of how to write a good content brief on ContentFly.

We're all looking for that special someone. Getting your first marketing hire right is absolutely crucial, so we'll talk about how to do it properly.

There are three crucial steps to finding a good content writer - create your strategy, prepare your shortlist and do a test assignment. Read on to see how to do that.

We've hired thousands of writers. Here are our tried and tested tips to hire a writer for your business.