ContentFly Case Study - JR Farr From Weav
JR Farr, the CEO & Co-Founder of Weav shares his story about how they are scaling their content marketing efforts and use ContentFly for it.
Weav helps you keep the customers you've earned. (In short, they help SaaS companies fight churn.)
Lessons and thoughts about content marketing
How do you see content marketing?
In my opinion, content marketing is a necessity in today's world. Not only for organic reach but as a way to express your unique brand voice. The only problem is a lot of teams don't have the resources for a full-time in-house content team.
Most recent/biggest lesson?
Just the simple understanding that every article you post starts to compound to something really big.
Coming up with topics is hard.
Using ContentFly to scale content marketing
What problem are you trying to solve with ContentFly?
Weav is solving a problem in a unique space and we wanted to kick-start our content for our pre and post launch.
What's your content marketing workflow like?
Right now, Weav is in private beta so we're using the content as a way to build thought leadership and acquire new customers. Additionally, we mix in traditional online acquisition, direct sales, etc.
We're ordering a lot of in-depth, niche type content. Most articles have been around 1,500 keywords. What I appreciate the most about ContentFly is all the research they provide for the content they produce.
What would you recommend for small businesses that are just starting with content marketing?
Understand your objective before getting into it. Build out a skeleton view of your keywords, pillar content and focus on that topic until you've exhausted it. Wash, rinse, repeat.
"Work hard in silence, let your success be your noise." Frank Ocean