If you're running paid ads, you've probably experienced "ad sweats". You know, that feeling when you've been hemorrhaging money on Google ads for a week, refreshing your analytics or subscriber pool to see if it's actually getting you any money.

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Retargeting is the single most important method for resurrecting customers.

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Copywriting is the art of writing with the intent of having a customer take a specific action. Think of a copywriter as a no-touch salesperson. Let's look at some examples of how good copy can persuade someone to buy your product.