Stop wasting time coming up with "audience personas" - they're completely meaningless.

In the last 3 years, I've lived in 3 different continents, over 30 countries and over 75 different cities.

Retargeting is the single most important method for resurrecting customers.

It’s not a bird, it’s not a plane, it’s marketing Superman! Why content marketing has unique benefits for startups, and how to use them.\n

If you're running paid ads, you've probably experienced "ad sweats". You know, that feeling when you've been hemorrhaging money on Google ads for a week, refreshing your analytics or subscriber pool to see if it's actually getting you any money.

Hiring writers sucks. We're sharing our secrets that have helped us hire thousands.

Copywriting is the art of writing with the intent of having a customer take a specific action. Think of a copywriter as a no-touch salesperson. Let's look at some examples of how good copy can persuade someone to buy your product.