When you have a question, the first place you turn to is Google. For the majority of search queries, the first result you see will likely be a blog post.
There’s no doubt that blog posts are indispensable in 2019. They’re more effective and significantly cheaper than other marketing methods.
However, you can’t write them all on your own.
In this post, we’re going to take a look at 13 reasons why you should consider using blog writing services for your business.
1. Blog Writing Services Help You Focus on SEO
With over 51% of website traffic being driven by organic search, search engine optimization is the name of the marketing game. And when you also consider the fact that you’ll get results without having to pay for them (as is the case with pay per click advertising), it becomes clear that investing in SEO means investing in the future of your business.
When you start using blog writing services, you stand a higher chance of ranking highly in the search engine results pages for your target queries.
This would be impossible to do on your own or just with your core marketing team.
However, with a dedicated ContentFly writer, making it to the top position can cost you as little as $0.06 per word.
Blog writers know exactly how to improve your rankings with content.
From keywords to the right way to use headings to boost your rankings, you’ll be in safe hands and well on your way to reaching the coveted top spot.
2. Blog Writing Services Give You the High-Quality Writing Your Business Needs
Just because blogging can help your business attract more leads doesn’t mean that you should write any kind of blog.
There are plenty of ways to write a blog post wrong. From discussing a subject that no lead is interested in, to using the wrong tone to address the audience, you could be spending time and money without getting the results.
Blog writers know exactly what kind of writing your audience needs.
When you write blog posts on your own, chances are you’re going to forget about adding every source and ensuring that a 2,000-word blog post is perfectly watertight. You don’t have the time to edit and spell check every piece, nor do you have dozens of hours to outline content topics.
You’ve got more important things on your mind.
Unfortunately, this can affect the reputation of your business, driving leads away instead of attracting them.
However, ContentFly writers make it their business to create the very pieces of content that your business needs to thrive.
3. You’ll Save a Lot of Time
According to recent research, the ideal blog post should be between 2,250 and 2,500 words.
This figure really depends on your industry. If you’re in an industry where your competitors frequently publish 4,000-word blog posts, your 300-word blog post, regardless of its substance, isn’t going to rank highly.
Writing long blog posts isn’t easy. It takes time; from research to actual writing.
The ultimate goal is to create a comprehensive resource your leads can rely on.
It will stop them from going back to their search results (which will affect your rankings negatively), and ensure that they perceive your business as the authority in your field.
You’ve got a lot on your plate.
The last thing you need is to spend ten hours writing a single blog post.
Blog writers are paid to do that for you. They know how to approach content research to ensure that your leads aren’t inundated with information. They will delight your leads.
4. Blog Writing Services Reduce Your Costs
There is not a single marketing department in the world whose marketing budget is big enough.
Unfortunately, if you have someone from your core marketing team write blog posts (or you do it yourself – as is the case with small businesses), you’re wasting a lot of money.
Even if you do work with independent contractors, their costs can exceed their worth – especially when it comes to blog writing. There are much better alternatives.
Namely, blog writing services.
You can opt for the Standard $250/month ContentFly plan, and receive 4,000 words of high-quality content every month.
Keep your core team focused on tasks that only they can perform, and leave everything else to professional writers.
5. Focus on Important Tasks
The true brilliance of using blog writing services lies in outsourcing.
You’re not wasting your time and money trying to handle the tasks you may not have the skills for. Instead, you and your core team are free to focus on other, more important aspects of your business.
Think about it: you can write a blog post, but so can a writer.
You, on the other hand, are the only person who can create a well-rounded strategy.
By spending dozens of hours on a single blog post, you’re actually depriving your business of the capable individual it sorely needs.
The tasks only you can complete are hanging around on your to-do list as you try to make sense of a 2,000-word beast.
A professional writer will write it in less time than you will (at ContentFly, content requests are usually filled within five days of submission), and they’ll make sure it resonates with your audience.
It’s much more effective to use a blog writing service, and keep doing your brilliant work.
6. Make Your (Content) Marketing Strategy Work for You
Content marketing is very cost-effective. When compared to paid search advertising, content marketing generates 3x as many leads per every single dollar.
However, the main prerequisite is making your content marketing strategy work for you:
- Crafting a good content strategy
- Ensuring that you publish high-quality content
- Measuring and monitoring your content marketing results
- Adapting accordingly
You could have the world’s best content marketing strategy on paper, but if it’s not supported by exquisite content, you won’t get the leads you want.
Normally, blogs work for almost every type of business. However, they need to be seriously good. A 300-word blog post that doesn’t cover all the questions your potential customers have isn’t going to go far.
However, a great blog post written by a ContentFly writer will help you reach the top spot on Google, and delight your visitors as soon as they click through.
You’ll maximize the effectiveness of your content marketing strategy in the best possible way.
7. You’ll Attract and Convert More Visitors
When you use blog writing services, you’re improving your conversion rate every step of the way:
- In the search engine results pages – An experienced blog writer will ensure that your headline, meta descriptions, and keyword density are perfect for the queries you are targeting. Ultimately, they’ll entice your leads to click through to the blog post.
- In the blog post – A blog post written by a professional writer will educate and engage leads simultaneously. Writers know how to leverage formatting and content to craft an incredible story (even if you’re posting about the world’s most boring subject).
- With the CTA – By crafting a compelling narrative throughout the blog post, your visitors will ultimately be ready to commit.
ContentFly writers know exactly how to give you the results you want from your content marketing.
8. Build Trust and Brand Awareness
Blog writing helps your customers build trust in your business. Think about it; would you trust someone you’ve never spoken to?
Customers reading your blog is equivalent to customers speaking to you.
If your blog posts are written in a way that emphasizes your brand personality, that’s even better. Every word goes towards helping customers get to know – and trust – your company.
Additionally, if you have a remarkable blog, you’ll improve your brand awareness.
Customers and leads will recognize and appreciate you for serving them valuable content.
It’ll be much easier to generate referrals and increase the value of each individual customer when it’s clear how you’re providing them with indispensable information and resources, not only with your products, but with your blog, as well.
9. Use Blog Writing Services to Establish Expertise
There are two reasons why you should care about establishing expertise:
- Consumers trust experts.
- Google trusts experts.
When you’re a known authority in your industry, your potential customers will be more inclined to do business with you, as opposed to turning to your competitors.
Even if your prices are higher.
Similarly, Google has recently started placing an emphasis on the EAT (expertise, authority, trustworthiness) score.
This means that, if you want to stay in the top SERP spots, you’ll need to demonstrate your authority by creating high-quality content, providing relevant sources, and proving your expertise.
There’s no better way to do it than by using a blog writing service such as ContentFly, where you’ll have access to writers with plenty of experience in your industry.
10. You Will Sound More Professional
Maybe we shouldn’t judge a book by its cover, but people do it all the time.
Your potential customers are judging your eloquence and the value of your content as they peruse your blog. They use their perception to make the ultimate decision:
Will they or won’t they do business with you?
And when it comes to conversion, you shouldn’t leave anything up to chance.
When you use a blog writing service, you’ll have access to expert writers who know how to adapt their tone and style to your desired audience.
Ultimately, this will make your company sound a lot more professional, winning the trust and the affections of your potential customers.
11. You’ll Keep up with Your Industry
In this day and age, change has become the new routine. There is hardly a day where something new isn’t happening in your industry.
When there’s a new development in your niche, your leads will go searching for it.
If your competitors post about it and you don’t, all the attention will go to them (when it could’ve gone to your business).
Because you just don’t have the time.
You’re running marketing (and maybe even everything else), and you don’t have the resources necessary to write long articles about changes that may not even stick around.
However, that will cost you a lot of attention.
If you opt for a blog writing service, you’ll be able to cover every major industry update, attracting information-seeking leads into your sales funnel.
12. Long-Term Business Value
Well-written articles are a significant business asset.
While the majority of us think of blogs as simply a way to draw in leads through search engine marketing, they are much more than that.
An article can:
- Become ten social media posts
- Turn into a newsletter snippet
- And maybe even inform the rest of your business strategy (if enough customers show interest in it)
For example, if there’s an article that performs well, regardless of the season and developments in your industry, it can be a good indicator of what you should focus on in the future.
This knowledge will not only inform your content strategy, but you’ll also have a deeper understanding of your target audience.
The main prerequisite is having a great content piece.
And once the results come pouring in, the knowledge you’ll receive will be priceless.
13. You Will Make the Most out of Your Marketing Budget
Blog posts are the cornerstone of content marketing strategies. They educate, engage, and ultimately, they convert.
At the same time, they’re cost-effective, when written properly. They bring in a lot of leads, and help your business establish expertise.
So if you want to make sure your business is getting the results it deserves, consider using a blog writing service like ContentFly.
For just $250/month, you will receive all the posts you need to improve your content quality, charm the socks off of search engines, and win over your customers.