The Unconventional Guide to Hiring Tech Bloggers
It doesn't take a genius to hire a tech blogger. It DOES take a highly patient individual with a high pain tolerance. Here's a better approach.
You know that idiom about death & taxes? If you work in tech, you can probably extend that idiom to "death, taxes & filling up our damn blog".
(I would also add "not making a profit" and "pretending we're solving world hunger through our omni-channel marketing tool")
For those of us sods that have stuck around in the big bad world of tech all these years, one thing has become abundantly clear: it's easier than ever to start a business, it's harder than ever to scale.
We built ContentFly because we were tech marketers in a past life, doing our jobs with a healthy ounce of self loathing.
Content marketing is hard. It's doubly hard in tech when you rely on it. Past a certain point it's really the only marketing channel that scales.
So why is hiring tech bloggers so damn hard? Here's a guide to growth-hack hiring tech writers that doesn't feel like watching a 72 hour marathon of James Woods' Batman.
(Or you could just use ContentFly, but, y'know, whatever)
If you're not going to outsource, insource
OK, if my veiled attempt at selling you on our content outsourcing service failed, let's go a different route - go the exact opposite direction.
I know what you're thinking:
What are you even talking about Naeem? Get the hell out of my kitchen.
Bare with me here. I'm definitely not making this up as I go.
Instead of hiring a tech blogger who knows absolutely nothing about your business, why not outsource from within? Get your employees to write for your blog instead.
Sure, you're going to agonize the hell out of your developers as they wonder why they're writing a guide to CRM integrations instead of building a f*cking CRM integration, but so what?
In all seriousness, the Zapier blog is a great example of a company that gets their own employees to put out amazing content.
And guess what - employees are usually more than happy to do that.
Just, you know, proofread the articles before a slanderous post about what a dick your CEO is gets blasted to the airwaves. I'm looking at you, Annika.
Get your customers to write articles
I realize this entire article is turning into a "beg people to give you free stuff" article (and I promise the next one isn't "get your parents to write articles").
But there's a method to this madness.
We all know how killer user-driven content can be to user growth, but we typically think of that in terms of things like Pinterest cards.
You could actually get your customers to help write posts for you - they're called case studies!
If you're in the b2b space, customers would jump at the bit to write a case study to attract their own traffic. In fact, if you've already got a reasonably well-trafficked business, guest posts are killer.
Hell, outsource your entire blog to your customers - not like they're paying you any money anyway. *grumble grumble*
Get your parents to write articles for you
Just kidding. Har har.
Have you noticed this entire article I haven't actually helped you hire a tech blogger? One of 2 things is happening: either you think we're a bunch of annoying jack...daws, or you find our insolence charming.
Either way, we're firm believers that unless you're churning out 5 highly technical pieces of work a day, there's no need to hire a tech blogger. It's a waste of time and money.
Tech bloggers thrive when they're writing all day long. Unless you're building a magazine, you don't need that much content. So why invest so much money?
Either outsource it to us (or our competitors, who we despite), or use one of the 2 above strategies. It sounds silly but it actually works - you can go a long way without having to spend money.
Bonus: Create a writer auction
If you absolutely insist on hiring a writer for some reason, let me give you a strategy that works. Unfortunately, Upwork is a broken bid system, so writers put arbitrary pricing up and it's impossible to tell if you're getting your money's worth.
So here's a better way to do it: get writers to bid on you.
Create a shortlist of writers on Upwork that you like. Come up with a job, and then message them all and ask them for their best price.
Once you have a set of prices, pick the lowest one, and ask the others if they can match it. Anyone that can't, you can disregard them since it's a price mismatch.
Of the writers left, get them all to write an article for you - and then based on that, figure out who you move forward with.
It's a simple, fair process for getting the best writer at your price point, that also enables the writers to have a fair shake based on their expectations.
Or, you know, just sign up for ContentFly ya goof.