Why do agencies outsource content?

All kinds of businesses can benefit from outsourcing. However, agencies (especially web design and SEO agencies) are particularly well-suited to content outsourcing. This is especially true for fast-growing businesses.

In the beginning, you and your team may be able to handle all your clients’ content needs on your own. But typically agencies reach a threshold where content hours cut into billable hours. At a certain point, the demand from your clients may become too much for you and in-house team to manage. When that happens, you have a few options:

  • Outsource content creation: Work with third parties or partners to create client content. Contentfly offers usage-based content priced by the word so you only pay for what you need, whether it’s the long-form landing pages and blogs for today’s website project, or the short-form social and ad copy for tomorrow’s marketing project. 
  • Say no to new clients: If you’re already at the top of your bandwidth, it might be time to up your pricing and be more selective about the clients you take. This gives your agency room to grow financially with less of a need for more clients over time. 
  • Hire someone in house: If your bottom line is healthy, you might be ready to hire a full-time content writer or content strategist for your team. If you go this route, you should be very confident about the flow of work coming in. Where outsourcing your content lets you scale up and down based on your needs, hiring a full-time employee is also a full-time cost.

To effectively scale your agency, think hard about how you use your time, how you spend your money, and what option aligns most with your growth objectives.

Benefits of outsourcing content

In addition to freeing yourself and your in-house team up to focus on other work, there are several perks to outsourcing content creation. 

Cover more topics

Between you and your other in-house team members, how many topics can you confidently write about? You each may have one, two, maybe three areas of expertise. That still leaves a lot of topics untouched, though.

When you outsource content writing and partner with other professionals, you can cover a much broader range of topics. This allows you to tailor your services to a larger pool of clients, and it also allows those clients to serve larger audiences.

Everyone’s businesses can grow and thrive when you outsource and expand the number of topics you can cover.  

Take on more clients

Speaking of business growth, outsourcing content writing and producing content at scale lets you take on more clients without sacrificing the quality of the work you produce.

There’s only so much you and your in-house staff can do on your own when it comes to writing content and handling all the other aspects of running a marketing or SEO agency. Outsourcing helps to lighten your load and allows you to focus on other things while still feeling confident that your clients are being taken care of.

Improve turnaround times

Outsourcing content writing can help you to improve turnaround times for your clients, too. 

Running an SEO or marketing agency is incredibly time-consuming. It can be difficult to find time to write and edit content for your clients while also answering their questions, creating strategies for them, and dealing with all the other day-to-day aspects of keeping a business afloat.

The professional writers to whom you outsource your content creation have one job to do: Write that content and get it back to you by the deadline. They can focus on writing great blog posts or email copy. In most cases, they can also turn it around more quickly than you could.

Scale production up or down

Outsourcing content writing allows you to easily scale production up or down depending on your business’s needs.

With content outsourcing (as with other types of outsourcing), you only pay for what you need. You don’t have to worry about spending a lot of money on salaries and benefits at times when there’s not a lot of work to go around.

Instead, you can simply reduce the amount of work you request from the freelancers who handle your clients’ content needs.

Expand your services

Perhaps your agency isn’t even offering content writing right now, or maybe you’re only offering it to a limited number of clients because you know you don’t have the time or bandwidth to handle it.

If this is the case, you might be alienating potential clients and losing them to your competitors who do provide content writing services. 

When you outsource to other writers, you can expand the services your agency offers and do more than just create marketing plans and SEO strategies. This will also help you to attract more clients and continue building your business. 

The Bottom Line

Content creation is an essential part of any agency work. How you handle this depends entirely on the agency you’re trying to build. 

To try out content-sourcing risk free, get started with Contentfly. Only pay for the content you need, get unlimited revisions, and save time creating content for your clients.