How To Hire Blog Writers To Outsource Your Content
Even a single 500-word blog post might take hours to write - and ain't nobody got time for that. If you want to improve your business with blogging, your best option might just be outsourcing the writing part. Let's look at how you can do that with ContentFly.
Blogging is definitely one of the best, most cost-effective ways to gain visibility for your business.
However, if you want to get the best results from blogging and increased search engine visibility, you’re going to need the numbers.
On average, companies who blog 16+ times every month experience the best results from their blogging efforts.
However, blogging is time consuming - in a survey of 4000 marketers and salespeople, Hubspot found that most marketers spend 1-2 hours on a 500-word blog post.
Hiring blog writers is a much better option.
In this post, we’re going to show you how to hire blog writers through ContentFly, and give you a few tips for having a blog with great articles.
Let’s dive in!
Hiring Blog Writers through ContentFly
ContentFly is actually very simple:
You submit an article request, a writer who specializes in your niche accepts it, and you’re well on your way to receiving your article within a few days.
With your $313/mo subscription, you’ll be getting 4,000 words every month. If you want more, we offer custom plans that will accommodate all your needs.
We call it “Uber” for content because it’s fast, simple, and affordable.
You don’t have to navigate the freelance writing market where you risk:
- Paying thousands of dollars for a 500-word blog post
- Ending up with a writer who wasn’t as good as they promised
- Spending dozens of hours managing freelancers
With ContentFly, all you need to do is focus on your customers.
How to Outsource Content Creation?
The process of ordering content from ContentFly’s pre-vetted writers happens in five steps:
- Submit your first content request in less than 30 seconds
You’ll submit a creative brief describing what kind of article you need, your topic, target audience, style, and all the specifics that guarantee you’ll be happy with the end result.
- You can request any kind of content
We have writers that cover a variety of content types; from blog posts to white papers, sales copy and email. Due to our expansive network of freelance writers, we’re able to accommodate every content need that comes our way.
You can take a look at some of the samples on our blog.
- Articles are SEO-optimized and well-researched
ContentFly writers pay special attention to SEO to improve your search engine visibility. Additionally, you won’t get thin and fluffy content; our writers do their research well.
- Our algorithm matches your request with the best writer for the job
We use machine learning technology to find the best writer for your content.
- Quick delivery
You can expect your content in 3-5 business days. On average, our writers take 36 hours per 1000 words.
Everything is completely automated, so you don’t have to interview or manage freelancers. It’s a great way to outsource blog writing without having to worry about quality or communication.
Additionally, you won’t have to worry about bylines.
ContentFly writers work on a ghostwriting basis. When you receive your content, it’s completely yours and you have all the rights to it.
Most blog writers for hire have additional charges for revisions. With ContentFly, you get unlimited revisions so if you’re not happy, we’ll revise the article – free of charge.
Our basic subscription plan is $313/month, and it includes:
- 4000 words/month
- Original research
- SEO-optimized content
- Unlimited revisions
- Royalty-free images
- Extra words for 7c/word
We also offer custom pricing which accommodates bigger volumes and additional, end-to-end services for businesses who want to scale their content marketing efforts.
Finally, we offer a 14-day money back guarantee so if you want to discontinue your subscription, we’ll give you your money back. No questions asked.
Blog Writing Best Practices
Now that you’ve found your blog writers for hire, it’s time to make sure you have a great blog.
While a great writer will help you attract the attention of your customers with interesting blog posts, you do need a content strategy. Even if it’s just a simple one.
A blog writing strategy will help you:
- Choose the best topics
- Be as specific as possible to guarantee receiving a great blog post
- Wow your customers
So if you want to have a great blog, you should:
1. Be as Specific as Possible
If you want to make sure that every post from your ContentFly writer drives your audience towards buying from you, you have to be as specific as possible.
This means creating personalized and relevant content.
Try to go into detail as much as possible.
For example, if you want to create a blog about healthy diets and nutrition, don’t ask your writer to write posts like:
- How to Lose Weight
- What You Need to Know about Eating Healthy
- 10 Delicious Recipes
All of these topics are too broad, too general.
Instead, submit content requests for posts like:
- How to Lose Weight in Legs
- What You Need to Know about Paleo
- 10 Delicious Vegan Recipes
The more specific you can, be the better.
This way, you’ll be communicating with a highly-targeted audience that will feel like every post they read on your blog was created specifically for them.
And when they see that you understand their unique needs, they’ll be more likely to place their trust in your brand and buy your products.
2. Create Comprehensive Resources
Before you get started with content, you should understand your customers’ buyer journey:
- How do they realize they have a problem?
- How do they find the best solutions?
- How do they decide that your blog post is the ultimate resource?
For example, let’s say your ideal customer is looking for a paleo cookbook.
If you write a post with just a few recipes and no explanations, it’s not the resource they were looking for.
But if you ask your ContentFly writer to create a well-researched post that explains the nutritional value and benefits of each recipe, and then goes on to state dozens of recipes your customers can use on the daily, you’ll have a great resource.
Instead of writing short posts, create in-depth posts answering all the questions your audience may have.
You can create an in-depth resource by:
- Doing keyword research to create an outline – Jot down all the important keywords in your niche, and then create an outline that covers all of them (if they’re contextually linked)
- Researching other successful articles appearing for those keywords
- Identifying what people found most valuable, and what they thought was missing
When you know what worked and what your audience wished they’d read, you can create a blog post outline that’s going to wow your potential customers.
3. Don’t Be Afraid of Personality
A lot of content out there sounds impersonal, and when you’re communicating with B2C audiences, you want to sprinkle in as much personality as you can get.
This is another benefit of hiring blog writers through ContentFly; you simply explain your brand voice in our creative brief, and our writers create content that sounds just like you wrote it.
Additionally, pay attention to how your customers speak.
Do they use slang like Gen-Z, or prefer to communicate formally? Which wording do they use when describing their problems?
Make sure your writer knows which tone of voice you want to go for.
4. Stay on Top of Trends
While you should plan out your content strategy one month ahead, you should also stay flexible and join communities that your customers are in.
This will help you see trends before your competitors.
For example, there may be some new developments in your niche.
If you’re following subreddits where your audience hangs out, or if you’re subscribed to relevant Quora communities, you’ll be among the first to know when something’s going on.
And when you’ve gathered all the information, you can submit a content request. Your ContentFly writer will cover the topic, and you’ll have successfully answered all of your audience’s pressing questions before your competitors have done it.
Additionally, paying attention to online spaces in which your audience hangs out is a great way to gauge audience sentiment:
- What do your potential customers like about the products they’re currently using?
- What do they dislike?
- What problems are they facing?
- What aspirations and goals do they have?
All of this can help you and your ContentFly writer create amazing posts.
5. Create Evergreen Content (and Update It)
Some content pieces stay relevant throughout months and years.
This is why it pays to invest into creating comprehensive resources; they’ll be generating backlinks for you and attracting visitors for years to come.
However, you can take your blog strategy a bit further by updating those evergreen posts whenever something new happens in your niche.
Google monitors the freshness of content so if it notices that you’re regularly updating your posts, it’ll reward you with a SEO boost.
You should also link to your evergreen content from new blog posts you publish, if it’s intended for the same audience. There are always people who haven’t read it yet.
The key to successful content marketing is providing value.
And what better way to do it than by publishing useful posts that will convert your leads into customers?