How To Create a Brief That Gets You Great Content
This post gives you a quick overview of how to write a good content brief on ContentFly.
Requesting content through ContentFly is a breeze, but there's a couple of things to keep in mind before you request an article.
A good brief ensures you get quality content that meets your expectations. It also helps the writer get it right on the first try.
Here are some quick tips on how to make sure you have a winning brief:
Use descriptive titles
The title is the first thing our writers see - make sure it’s as specific as possible.
For example, if you need an article about real estate, mention it in the title:
Give enough information in the description
You don't have to submit a complete outline, but writers need some idea of what has to be included in the article.
The example on the left gives a clear overview of what the client needs, while the example on the right is too vague.
If there is something you don't want included in the article, please state that as well.
Examples are incredibly important for writers - they help them understand your preferences for tone and structure:
Also, they can be great for showing what you don't like.
Include research links and sources
It's easy enough to research a listicle about the least fussy dog breeds, but if you need content that's highly technical or requires specialist knowledge, then sources go along way in helping the writer deliver the best work:
Use relevant SEO keywords
Keyword stuffing isn't good for readability and it won't fool modern search engines - write down the keywords the writer should use, but focus on the most important ones:
Add brand guidelines to your business profile
Filling out your business profile gives writers a quick overview of your business and your tone. It also helps them avoid linking out to competitor websites!
You'll find the business profile section in the account menu.