Hiring Freelance Copywriters: Pros & Cons
Hiring freelance copywriters is a great choice in 99% of cases. However, just like any marketing tactic, there are situations in which it doesn’t work. In some cases, you just can’t avoid hiring a salaried copywriter.
In this short guide, we’re going to tell you everything you need to know about hiring freelance copywriters; pros, cons, and best practices.
Let’s take a look!
The Pros of Hiring Freelance Copywriters
Freelance copywriters are a great solution for businesses which want to scale quickly and efficiently.
1. Freelance Copywriters Improve Scalability
It’s been proven time and time again that businesses who blog often get much more traffic than businesses who only publish a blog post or two every month:
- Companies that publish 16+ blog posts per month get almost 3.5X more traffic than companies that publish 0 - 4 monthly posts (Source)
- Longer, in-depth blog posts generate 9x more leads than short ones (Source)
- Marketers who prioritize blogging efforts are 13x more likely to see positive ROI (Source)
- Blogging is responsible for 434% more indexed pages and 97% more indexed links (Source)
- 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson (Source)
These are pretty staggering results that span from indirect SEO benefits to direct sales benefits.
And it’s all due to blogging.
However, the average blog post takes over 3 hours to write.
With average marketing teams being inundated with tasks, it’s impossible for them to dedicate hours upon hours every day to publish the blog posts necessary for growth.
When freelance copywriters are introduced to the mix, you can scale your content creation efforts without sacrificing other tasks.
You’ll still be getting massive traffic from search engines, but you won’t have to overwork your team to get there.
2. Freelance Copywriters Cover Different Topics and Content Types
While freelance copywriters can technically write anything, it’s best to hire them for content types such as:
- Blog posts
- Landing pages
- Social media posts
- Educational articles
- SEO-optimized website content
- Newsletters and email campaigns
- Content that can be easily researched online
For example, you could hire a freelance copywriter to write an educational article to boost your SEO results. You can also hire them to make sure your social media posts are enticing enough for leads to click through.
All in all, there are very few limits to what freelance copywriters can do (as long as you follow the best practices to land a great writer fit).
You can also improve your brand presence by hiring a freelance copywriter to produce blog posts for you, similarly to how Atomic Digital Agency do it with ContentFly.
3. Save Time and Money
If you need blog posts and articles to drive more traffic to your site, getting a salaried employee to write them is not cost-effective.
Hiring a freelance copywriter is.
You pay them per article, and you save time all the while.
If you’re also hiring freelance copywriters through ContentFly, you won’t even have to worry about managing them. Every ContentFly writer has undergone a vetting process, and the team behind the platform takes care of everything.
All you have to do is submit your article request and it’ll be done in a few days!
The Cons of Hiring Freelance Copywriters
The benefits of hiring freelance copywriters are clear. They are cost-effective, knowledgeable, and allow you to attract more customers without having to spend hours writing your content.
However, you may need a full-time copywriter in some cases:
1. Specific Areas Requiring Extensive Expertise
If you need to write highly technical content, or content highly specific to your company, it may be better to hire a full-time copywriter.
For example, if you need to produce a white paper for investors, you may want a salaried employee who is well aware of investors’ peculiarities (including the things they want to hear).
Another example in which a full-time copywriter would be more beneficial is highly technical content for which you need an absolute expert in that field (and often, that field only).
Freelance copywriters tend to specialize in writing about certain industries, but sometimes you need a field expert. They have practical expertise and the right background that will improve your EAT score.
2. Big Projects Call for Full-Time Copywriters
Similarly to content specific to your company, if you need a copywriter for a big, long-term project, you may be better off hiring a full-time copywriter.
Of course, this depends on the nature of the project.
If you need to write an eBook, a freelance copywriter can complete it successfully.
However, if your project requires months of research, interviews, and lengthy review processes, a full-time copywriter would be a much better solution than a freelancer who is not as acquainted with your (company’s) background.
And speaking of being acquainted with your company…
3. Collaboration with Marketing Teams
A freelance copywriter can create the content you need to drive results to your business. However, if you need a copywriter that will integrate himself or herself into your company and marketing teams, it’s a task better suited for full-time employees.
A freelance copywriter can collaborate with your marketing teams. However, only a full-time copywriter can get acquainted with the intricacies of your teams, audience, and business needs.
In general, it’s a good idea to hire a freelance copywriter when you have the appropriate guidelines and need to create content.
However, if you need help with content development and your marketing efforts on a much larger scale than typical, a freelance copywriter may not be able to give you what your business needs.
When to Hire a Freelance Copywriter?
Freelance copywriters are experts at what they do. They’ll create incredible content for you, and you can expect great results from them.
In the majority of cases, they’ll do just fine. In fact, you may find a long-term partner in them.
And if you want to not only save time on writing content, but save time on managing freelancers, ContentFly copywriters are here:
Pre-vetted, experts at their niches, and competent professionals who get the job done.