Processes & Tools: Automating Marketing Agency Content Creation
You can go over to Google right now and search for some of the most popular and successful marketers. When you do this, pay attention to the type and amount of valuable content they publish on their website. They most likely contribute amazing content weekly if not daily.
Content is what separates the best brands from the okay brands. It’s a great way to drive more traffic to your website and generate authority in your niche.
As a marketer, you understand the benefits of content, and you might even have a great agency content creation strategy already. But, do you think all these incredible marketers sit down every day and write 2000 word blog posts?
Of course not.
They have tools, programs, and teams that handle these types of tasks, but overall, the content usually comes from the head honcho.
According to Hubspot, inbound marketers double their site conversion rates due to their content marketing efforts. It’s much easier to get inbound traffic when you are implementing a systematic and fact-based content marketing strategy. Here’s how.
Most agencies are dead before they even start because they can’t master the content creation process. It’s difficult to sit down and come up with blog ideas when you are juggling a bunch of tasks.
Here are a few ways to come up with great blog article ideas that are trending and capable of ranking.
If you’re a marketer and you’ve never heard of Buzzsumo you need to come out of the dark and into the light. BuzzSumo is a great way to find out what is currently trending and popular in the world of content marketing.
With one quick search on the main page, you can find content headlines and the amount of engagement the article received so far. Utilizing this tool is a great way to come up with ideas that are already popular in your niche.
HubSpot Idea Generator
I personally love Hubspot's Idea Generator. Here you can enter up to five different nouns, and the generator will give you blog ideas based on the words you entered.
You have to get creative here and enter a good string of nouns, or the results you’ll get will be extremely generic. After a bit of use, you’ll start to understand how to use it, and it’s mainly intended as a springboard for bigger and better ideas.
If you are utilizing a content outsourcing service like ContentFly, using these tools can be a great way to come up with ideas for the writers. Even if you don’t write the articles yourself, you can still make use of these idea generating tools.
Need Help Writing?
What if you do plan to write the articles and ideas are not your problems? Maybe grammar and structure are your biggest concerns. Here are a few fantastic tools that will help you with your agency content creation.
I use Grammarly, every single day of my life. I don’t know what I would do without it. If you are creating content regularly and not using Grammarly, you need to click the link right now.
This tool helps you by correcting grammar, missed commas, sentence structure, passive voice, split infinitives, and more. The service also has a built-in plagiarism checker that will give you a percentage rating to show you how much of your writing was found on other websites.
Using Grammarly will speed up your proofreading process tremendously, and it will also help your articles rank better. Google's algorithm pays attention to things like punctuation and grammar, so if you have a lot of fundamental errors in your writing, it could hurt your SEO.
If you find that your most significant issue with content creation is your typing speed, you could speed that up using a transcription service. Dragon allows you to turn your words to text with much accuracy. You might not be able to use this for an entire article, but it’s a great way to speed things up and make a note of ideas when they come about.
If content creation is a big pain point for you, it might help to outsource it entirely. Using ContentFly is a great way to piggyback off the expertise of others to get more done in a lot less time.
They have a portfolio of writers trained in digital marketing to help you create content that not only provides value to your readers, but it also ranks. Sometimes it helps to put your problem in the hands of someone else who knows how to solve it.
Need To Repurpose Content?
Agency owners create a lot of content across many different platforms but wouldn’t it be great if you could take the content you’ve already created and turn it into something new and fresh?
Oh yeah, you can. Check it out!
Repurpose is an excellent tool that allows you to repurpose pieces of content across different platforms automatically. Let’s say you have a podcast that’s incredibly active and full of amazing value.
Unfortunately, it’s hard to rank a podcast in the search engines by itself. You could use repurpose to transcribe the podcast into text and include a written breakdown of the entire podcast which will not only provide more value to your listeners/readers, but it will help you rank as well.
You can do a lot with this software. If you wanted to repurpose a series of social media live streams or posts into an article, you could do that as well. You create a workflow that automatically converts pieces of content into new content on different platforms.
Sounds easy right?