ContentFly Case Study - Nicole Parmar From JNJ Business Strategies
Nicole Parmar, the Founder & Managing Partner at JNJ Business Strategies, shares her content marketing best practices and tells us how she's taking advantage of ContentFly's platform to drive more traffic.
Lessons and thoughts about content marketing
How do you see content marketing?
Marketing (as a whole) has evolved rapidly over the past few years. Constructive terminology to define, content marketing, demand generation or inbound marketing is a broad stroke. My thoughts are - content marketing has to be used as part of the encompassing marketing strategy and sectioned into areas of need: emails, landing pages, ads, offers, etc.
Most recent lesson?
We created a poll to find out what our audience was interested in learning about. We assumed topics that had been written about at noisome would be ranked low... but a lesson we learned is that our audience wanted this information presented again, but at a laymen term level.
Not having the time to do it. Content marketing is hard. It requires research, SEO, etc and we do not have the bandwidth to execute this in our company. Thanks to ContentFly, we no longer struggle.
Using ContentFly to save precious time
What problem are you trying to solve with ContentFly?
ContentFly provides the writing to my thoughts so I am able to keep up with: SEO, thought leadership and speaking engagements. It's been a life saver.
What's your content marketing workflow like?
I focus on blogs, small write ups and Medium posts from ContentFly. Typically they are geared towards marketing professionals and are usually 400-600 words.
What would you recommend for small businesses that are just starting with content marketing?
Find out where your audience is. Find out what they want and where it is they consume content and target your efforts there.
"If you are not embarrassed by the first version of your product, you've launched too late." Reid Hoffman.
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