ContentFly Case Study - Christian Velitchkov From Twiz Media
Twiz Media provides affordable SEO services to companies with high LTVs.
Lessons and thoughts about content marketing
How do you see content marketing?
Writing and content marketing is the most important skillset every startup should have.
You can curate your blog articles into podcasts, videos, social media posts, and more. Blogging fundamentally solves every other content marketing issue
Allocating resources to apply content marketing strategies to ourselves.
Using ContentFly to scale resources
What problem are you trying to solve with ContentFly?
We are providing SEO and content marketing services for our clients, but not for ourselves. Since we always operate at max capacity, we needed a cost effective way to write long form content for our site.
What's the biggest benefit of using ContentFly?
ContentFly writes topics that I would never be able to write myself.
What's your content marketing workflow like?
I start with Ahrefs and find keywords with extremely high volume and little to no difficulty. To test the strategy, I create the topic, structure, and info and give it to ContentFly's writing team. As a result, we've been able to validate certain strategies that provided great keyword indexation and traffic to our clients.
We're mainly ordering long form blog articles, 1,000 and 2000+ words from ContentFly. We add these to our website to show prospects that we incorporate similar strategies to ourselves.
What would you recommend for small businesses that are just starting with content marketing?
Find questions your target demographic is asking online. Answer them in a form of a blog, then share the blog/answer with all the people in the demographic. Make your site the main source of info.
"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second." Jeff Bezos