ContentFly Case Study - Annabel Youens From Appreciation Engine
Lessons and thoughts about content marketing
How do you see content marketing?
Content marketing is an essential part of our digital marketing strategy. We use content to gain awareness, stand out from competitors, and strengthen our brand personality.
We decided to stop gating our content site wide. We want to be the place people go to for information on data privacy and digital marketing- hassle and frustration free. Our customers are marketers themselves and we do not want to make them fill out another tedious lead form!
Standing out online. How do you get people to actually read your awesome content? We have had a lot of trouble getting picked up by newspapers and online publications.
Using ContentFly to save precious time
What problem are you trying to solve with ContentFly?
Scarcity of time! As a startup, we just don't have enough team members to keep up with our marketing goals.
What's the biggest benefit of using ContentFly?
It saves our team time, allowing us to focus on other aspects of our marketing strategy.
What's your content marketing workflow like?
Every month we pick a topic. We decide what content we are going to write in house and what content we are going to outsource. Having ContentFly as a resource has helped us to actually meet our goals month after month.
We have ordered mostly long-form content, as this is the stuff we just don't have time to work on. This has looked like 1000-2000 word case studies and research pieces so far.
What would you recommend for small businesses that are just starting with content marketing?
Use a content hub strategy. Pick a core topic and branch out from that to create a web of related content. This will do wonders for your SEO!
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