Consider a few facts about social media and its role in content promotion. About 45 percent of the global population uses it to communicate and share information. Over 90 percent of Millennials are on it, spending an average of three hours a day. Today, it isn’t a question of if you have a social media presence. You must be online and interacting with users.

Social media management is time-consuming. It requires daily input from your business. Fortunately, many tools exist that can help you with this key aspect of your public relations. The value of all these applications is their role in content amplification. They optimize getting your message and your brand out to the most people.

Engaging with potential buyers is vital to growth. Over 50 percent of social media users research purchases using these platforms. It’s also critical after the sale as a customer service tool. Over 70 percent will share their positive experience on social media, providing another marketing tool for your business. That can foster ambassadors that will grow your reach and help build trust.

1. Hootsuite


Hootsuite is perhaps one of the most well-known of the bunch. Its client base includes well-known brands, such as GE and Dominos. It has over 18 million users worldwide, and for a good reason.

It offers an all-in-one solution with over 100 useful apps and integrations, such as Zendesk, MailChimp, and Canva. You can manage your posts with unlimited bulk content scheduling across multiple platforms, such as Facebook, YouTube, WordPress, Twitter, and more.

Hootsuite upgrades your social media presence with amplification and boosting to reach more potential customers. The user-friendly interface keeps you on top of all comments and messages. Its visual content calendar makes it easy to plan your strategy with a view across all the networks you use.

Customizable reports give you targeted info. While it doesn’t offer a free plan, they have a 30-day free trial.

2. Buffer


Buffer is one of the veterans in this industry, with a 10-year history in the business, representing over 75,000 brands worldwide.

One of its most desirable features is how easy it is to use with its intuitive user interface. It’s simple to publish content, engage with your readers, and analyze your results with Google Analytics integration. You can get smart alerts to optimize your notifications to respond to those that need your attention and track mentions with its Top Post feature.

Buffer supports the major social media players, including Facebook, Twitter, and LinkedIn. It also has a hashtag planner for Instagram. Its lineup of resources is helpful with excellent customer support and documentation.

The company offers a Forever Free Plan for up to three social media channels and 10 scheduled posts. It also has a 14-day free trial with no credit card required.

3. Ripl

Ripl social media management tool

Ripl shines when it comes to creating professional-looking content with its extensive stock image library and thousands of free templates. You can customize your posts to mesh with your business’s brand with its colors, fonts, and even music tracks. You can manage social media campaigns on your desktop or mobile device. You’ll also receive personalized insights to grow your reach.

Ripl offers content scheduling, a powerful online editor, and up to 12 images for every post. You can even create branded videos. The app supports Facebook, Twitter, YouTube, LinkedIn, and Instagram.

You can also add your business’s logo and contact info to each one for a compelling and actionable CTA. It provides insightful analytics to improve your social media presence and online performance.

The company offers a 7-day free trial.

4. AgoraPulse


AgoraPulse boosts your team’s productivity with its suite of excellent real-time collaboration tools. Stay on top of trends and communication with its unified social inbox. The app makes publishing simple with intuitive tools to get your message online. They also provide unlimited reports with competitor analysis to optimize your social media presence with its customer relationship management (CRM) platform.

You’ll receive actionable insights not only on your brand but for your competitor, too. AgoraPulse offers a set of free tools, including its Facebook Page Barometer and Twitter Report Card. You can monitor the progress of your marketing campaign with its AdsReport. You can also follow your Facebook Contest Timeline and create new opportunities with its free template. The company has a 14-day free trial.

5. Sprout Social

Sprout Social

Sprout Social is more than a social media tool. It also has an integrated CRM platform. You can stay on top of communication with its unified social inbox. Its most valuable features are its comprehensive reporting and powerful analytics tool, which provide actionable insights to fine-tune your strategy and monitor keywords or mentions across multiple accounts.

Sprout Social makes it easy to create professional content with its powerful publishing tools for creating high-quality and engaging multidimensional on-brand messaging. It has an extensive list of resources that novice and experienced users will find valuable, including its direct messaging tool. You can respond quickly to questions and comments.

The company offers a 30-day free trial with no credit card required.

6. HubSpot


HubSpot is an all-in-one enterprise solution, complete with a CRM system, HubSpot Marketing, SEO, and even email. It is truly a global brand of itself, with a presence in over 120 countries and representing over 100,00 brands.

The software also includes a web editor for landing pages, CMS hub, lead management, and automated posting. You can manage marketing campaigns on Facebook, Google, and Instagram. You can even automate content sharing with your business’s blog.

HubSpot allows you to optimize your customers’ journey, from awareness through promotion, with its own Flywheel business model. Its software can help you create targeted CTAs for the best ROI. The company takes customization to the next level with the ability to build your plan with the features that you need.

It offers discount pricing with its HubSpot for Startups program.

7. Sendible

Sendible social content management

The mission of Sendible is clear. Build a strong online community through authentic storytelling. It strives to provide all the tools you need with an interface that makes it user-friendly.

The platform supports a wide variety of social media networks, including Pinterest, Facebook Ads, and Google My Business. It makes it easy to publish quality content on WordPress, Medium, and many other applications. Integrations include an RSS feed importer, Google Chrome extension, and suggestions.

Sendible makes it easier for agencies to manage their accounts with a unified social inbox and a customizable dashboard. You can plan your content with its intuitive interface and automated content queues to keep your clients’ brand active and fine-tuned to its audience. The company also offers an agency partner program to grow your business.

All plans come with a 14-day free trial.

8. Zoho Social

Zoho Social

Zoho Social is another complete solution, with integrations with the company’s other business tools, such as Zoho CRM, Zoho Writer, and Zoho Desk. That makes it more than a social media tool.

The app provides a user-friendly interface with a WYSIWYG editor for quick content scheduling. It includes its listening dashboard to monitor mentions, trends, and comments. You can gauge your content’s performance and customize it for each targeted segment. Collaborating tools allow for real-time communication with your team. You can also set individual permissions for each member.

You can track your marketing campaigns’ performance with customized reports and key metrics. The app is agency-friendly for managing your clients’ brands. You can also link LinkedIn and Facebook ads. Zoho Social makes it simple to share content with its zShare browser extension. The SmartQ tool provides insights on the best time to publish new content.

The company offers a 15-day free trial.

9. Later

Later - Instagram marketing platform

Later focuses on your Instagram presence with its unlimited media library and drag-and-drop calendar for planning your social media strategy. The app provides hashtag suggestions and an integrated image editor to streamline the process. You can track your content’s performance with Instagram Analytics for additional insights and posting optimization.

All plans include free integration to drive traffic to your shoppable Instagram feed or other social media platforms, including Facebook, Twitter, and Pinterest. The app also provides a stock image library to streamline publishing high-quality posts.

The company offers a free plan for individuals with one social set and 30 posts per month.

Final thoughts

Our round-up of management tools gives you the power to develop a successful branding strategy. They allow you to plan your social media posts and deliver them to the right audience at the ideal time. It’s essential to remain fluid with your approach. These platforms provide the necessary insights to grow your business effectively across a variety of social networks for optimal content amplification.

Perhaps the most valuable feature of these apps is the analytics functionality. With this information, you can optimize your marketing efforts and make the most out of your social media presence. After all, the key to success is engagement and building relationships withyour potential buyers and nurturing the ones with your customer base. Social media opens the door for meaningful communication.