Every good marketing campaign starts with a "buyer persona" - a detailed guide to your ideal customer's hopes, fears and challenges. With a good persona you can sell anything - even a Death Star.

Content amplification is a set of strategies to get your content in front of more people through earned, owned and paid media. It is, essentially, a fancy word for "content promotion". But in an era where ads rule, it's more important than ever to think about what happens to your content once it's ready.

There's no shortage of social media management tools, but finding the perfect match depends on what you need. Are you looking for a simple scheduling tool? Do you need something that links to your CRM? Or are you after deep analytics? Here are our picks of tools to check out for your 2021 social needs.

Copywriting is the art of writing with the intent of having a customer take a specific action. Think of a copywriter as a no-touch salesperson. Let's look at some examples of how good copy can persuade someone to buy your product.